In the business world, the success of an aesthetic business is no longer determined solely by its operating and financial model. Currently, and more specifically on the horizon for 2024 and next 2025, a factor that is gaining prominence is aesthetics. But what do we mean when we talk about aesthetics in aesthetic business models? And why is aesthetics so relevant in business success stories?
In an increasingly globalized and digital world, where competition is fierce and consumers are sophisticated, aesthetics have become a key differentiator. Aesthetics can manifest in any visible aspect of business, from product design to branding, advertising, and the physical store environment or digital user interface.
Profitable aesthetic business models in 2024 will not only need to be efficient and adaptive, but also engaging and emotionally resonant. This blog explores this topic, looking at how a focus on aesthetics can lead to more profitable business models as we move into the future. Join us on this exciting journey towards the businesses of tomorrow!
A Glance into the Future: Profitable Aesthetic Business Models in 2024
Dynamic changes in technology, society and economy are reshaping the business landscape in unimaginable ways. Looking ahead we can anticipate how these factors will shape aesthetic business models.
The global economy is changing rapidly, fueled by the evolution of digital technology and the growing importance of sustainability. These factors are radically altering the way aesthetic businesses operate, demanding an even greater emphasis on aesthetics.
In previous years, aesthetics were often seen as an add-on, a non-essential extra that could be ignored with little impact. However, with the growing influence of millennials and Gen Z, who value authenticity and personal expression, aesthetics have become a vital aspect of how a brand presents itself and communicates with its target audience.
Digitalization has played a crucial role in this change. With the proliferation of online platforms and social media, aesthetic businesses are now more visible than ever, and first impressions are often based on aesthetics. An attractive design and captivating presentation can be the difference between attracting or deterring a potential client.
Consumers will demand compelling and meaningful visual experiences. Businesses that can capitalize on this trend and focus on aesthetic business models will have a significant competitive advantage, whether in the world of e-commerce, brick-and-mortar, services or experiences. In the next section we will explore in depth the relevance of aesthetics in business success and detail some aesthetic business models that we project as highly profitable by 2024.
What different types of businesses in the aesthetic sector exist?
The aesthetic sector is a growing industry that offers a wealth of opportunities to create profitable aesthetic businesses. Below I detail some ideas:
Beauty and Personal Style Consulting
In this term, consulting services are offered to help people improve their appearance and personal style. This could include advice on makeup, skin care, fashion and hair styling.
Beauty Salon or Hairdresser
A beauty salon is always a safe bet. By offering services such as haircuts, coloring, makeup, manicures and pedicures, you can attract a wide range of clients.
Spa or Massage Center
A spa or massage center can be very profitable if it is located in a location with high foot traffic. Services may include massages, facials, body wraps and other relaxation and rejuvenation treatments.
Aesthetic Treatments Clinic
Aesthetic treatment clinics offer more advanced services such as laser hair removal, Botox treatments, chemical peels, microdermabrasion, aesthetic electrostimulation, among others.
Natural Cosmetics Store
The demand for natural and organic cosmetic products is increasing. Opening a store that sells these types of products, or you could even create and sell your own products, can be a great incentive.
Academy or School of Aesthetics and Beauty
Training in beauty and aesthetic techniques is in high demand. Opening an academy or school that offers courses and training in these areas can be a great success.
Home Makeup and Aesthetic Services
These types of services are increasingly popular, especially for special events such as weddings, parties and photo shoots.
Distribution of Beauty Products
But, ultimately, being a distributor of aesthetic and beauty product brands is one of the most profitable aesthetic businesses that generates the greatest income.
7 Profitable Aesthetic Business Services by 2024
Although you can’t predict with certainty what the exact trends will be in 2024, based on current trends, here are some ideas for aesthetic businesses that could be profitable in 2024:
1. Anti-aging treatments: The general population ages, and there is an increasing demand for anti-aging treatments due to the philosophy of self-care that we practice with increasing frequency. These types of treatments can include facials, Botox, dermal fillers, and laser therapies.
2. Cosmetic Surgery: Cosmetic surgical procedures, such as liposuction, breast implants, and rhinoplasties, are also popular.
3. Advanced beauty treatments: Thanks to technological advancement, there is an increase in high-tech beauty treatments, such as LED light therapy, ultrasound treatments, microdermabrasion, aesthetic electrostimulation for body contouring without surgery, and more.
4. Holistic wellness therapies: As people look for more natural and holistic ways to improve their appearance, we could see an increase in services like facial acupuncture, facial cupping and other holistic wellness therapies.
5. Organic and vegan treatments: People are becoming more aware of the ingredients they are putting on their bodies, so there is also an increase in demand for organic and vegan beauty products and treatments.
6. Beauty treatments at home: With the COVID-19 pandemic, many people have discovered the benefits of beauty treatments at home. This could include at-home beauty tools, such as facial rollers and gua sha, as well as high-quality beauty products for skin and hair care.
7. Virtual Esthetician/Consultant: As digitalization continues, virtual esthetician services have become a profitable aesthetic business, providing consultations, skin analysis and product recommendations online.
Of course, the success of any business will depend on many factors, including execution, localization, marketing, and adapting to changing trends and demands.
Onnafit as a Profitable Business Model
Onnafit is a technology company that specializes in offering aesthetic electrostimulation systems for body remodeling without surgery, an increasingly popular technology in the aesthetics industry.
Electrostimulation uses electrical currents to stimulate muscles, which can help firm and define the figure, reduce cellulite, improve circulation, strengthen and define the glutes, or is even beneficial in lifting techniques weight loss, among many others benefits.
Why is Onnafit profitable for your business?
Onnafit is hands-free, wireless, ergonomic, compact and compatible with other aesthetic treatments, in addition:
- Advanced technology: Onnafit uses cutting-edge technology in its electrostimulation equipment, which distinguishes them in the market.
- Diversification of services: Electrostimulation is used for a variety of aesthetic treatments, allowing business owners to diversify their aesthetic offerings and services and attract a wide range of clients.
- Quick and effective results: Many clients are willing to pay for treatments that offer quick and effective results. Onnafit electrostimulation guarantees visible results with short sessions, which makes it a very attractive technology for clients and professionals of Aesthetic Centers.
- Growing popularity: The demand for non-invasive aesthetic treatments is booming, and electrostimulation fits this trend.
- Profitability: Onnafit equipment is highly profitable in the long term due to the potential for repeat revenue from clients who return for follow-up sessions but, in addition, as we have said before, Onnafit is hands-free, wireless, ergonomic, compact and compatible with other aesthetic treatments such as cryolipolysis, radiofrequency, ultrasound, etc., so you can apply several technologies at the same time.
- Training and support: Onnafit provides training and support to beauty center professionals, which helps ensure that businesses that use their systems are successful and properly supported.
Conclusion on profitable aesthetic business
The aesthetic sector in offers lucrative opportunities, from consultancies to aesthetic treatment clinics, with a growing demand for natural cosmetic products, training and home services. In the near future, services such as anti-aging treatments, cosmetic surgeries, holistic wellness therapies and others, even those offered virtually, will prove profitable.
An example of a profitable aesthetic business model is Onnafit, which specializes in aesthetic electrostimulation systems for non-surgical body contouring. Onnafit is distinguished by the use of advanced and intelligent electrostimulation technology, diversification of services, fast and effective results, growing popularity and by the training and support it provides to its clients.
If you want to know how you can become an Onnafit distributor or free agent click here, or if you are a beauty center and want to know more about how to purchase Onnafit in your center, click here.
Frequently asked questions about profitable aesthetic businesses
How profitable is the beauty business?
The beauty business is one of the most profitable sectors globally and continues to grow steadily. This is due to several key factors, such as the high demand for personal care services, the growing interest in aesthetics and wellness, and the diversification of services and products available. From facial and body treatments to skin care products and spa services, consumers are willing to invest in their appearance and well-being.
In addition, the profitability of the beauty business is boosted by the possibility of building customer loyalty. Many people regularly seek out aesthetic treatments or specific products, generating recurring revenue for businesses in the sector. Also, the social media trend has boosted demand, as consumers seek to look and feel better, creating an effective marketing opportunity for the sector.
However, success and profitability depend on several factors, such as location, quality of services, level of specialization, and social media management. Incorporating innovative technologies (such as radiofrequency, cryolipolysis , and other non-invasive treatments) and staff training can also make a significant difference in financial performance. In short, the beauty sector offers high-return opportunities, provided they are managed correctly and adapted to customer needs.
What sells the most in the beauty industry?
In the beauty industry, top-selling products and services tend to focus on skincare, makeup, and hair care, as these are essential to many people’s beauty routines. Below are some of the most popular segments:
- Skin Care : Skin care products are the biggest sellers in the beauty industry. This includes moisturizers, serums, sunscreens, cleansers, and targeted treatments (such as anti-aging and anti-blemish products ). Interest in skin care has grown, driven by the desire for a healthy, youthful appearance.
- Makeup : Makeup products such as foundations, mascaras, lipsticks, and eyeshadow palettes are still very popular. With the influence of social media and makeup tutorials, these products are in high demand. Trends change frequently, which motivates consumers to update their products.
- Hair Care : In this segment, products such as shampoos, conditioners, masks and hair treatments stand out. In addition, hair styling tools (such as straighteners, curling irons and hair dryers) and hair color care products are also in high demand, especially with the rise of coloring techniques.
- Perfumes and Fragrances : Fragrances are another essential product in the beauty industry. Branded perfumes are popular and account for a significant portion of sales as many consumers see them as an important part of their personal identity.
- Beauty Services : Beyond products, services like facials, body massages, waxing, and manicures and pedicures are also highly profitable. These services typically generate recurring revenue due to their regularly maintained nature, making them mainstays for beauty salons and spas.
These segments continue to be the best sellers in the beauty industry, and their success is linked to personalization, innovations in formulas and the trend towards natural and sustainable ingredients.
What is the trend in the beauty industry?
Sustainability and ethics are key trends in today’s beauty industry. Consumers are looking for environmentally friendly products with recyclable packaging and are cruelty-free. Brands are responding to this demand by offering sustainable product lines and showing transparency in the provenance and ingredients of their products.
Technology is also revolutionising the sector, with at-home skincare devices and augmented reality tools allowing products to be tried on virtually. Artificial intelligence is being used to offer personalised recommendations, while devices such as ultrasonic cleaners and LED masks allow consumers to achieve professional results at home.
Finally, the trends of “ clean” “Beauty ” and “inclusive beauty” reflect a focus on natural ingredients and tailoring to different skin tones and types. Simplicity has also become a priority, with minimalist skincare routines and multitasking products. Together, these trends respond to consumers’ desire for products that are effective, personalized, and aligned with ethical and sustainable values.
What qualifications do I need to open an aesthetic clinic?
Qualifications vary by location but generally include medical degrees or certifications in aesthetics, depending on the treatments offered. You may need to hire certified professionals for specific procedures like Botox or laser treatments if you don’t hold those qualifications yourself.
